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Compelling copy that informs, differentiates and motivates

I’m an Aberdeen-based copywriter producing crisp, clear, and persuasive B2B and B2C content.

The words that represent you and your business are powerful, and they need to make an immediate impact to stand you apart from your competitors.

With no jargon, and absolutely no flannel, the copy I write tells the right people why your organisation, your product, or the service you offer, is the one for them.

Over the years, I’ve worked with brilliant clients across a number of sectors

  • Energy (oil and gas and renewables)
  • Professional services (legal and financial)
  • Public sector
  • Agriculture, food and drink
  • Construction, commercial, and residential property

So whether you’re at the brand messaging stage, or simply refreshing your online or offline marketing materials, I can help you reach the right people with copy that makes a real difference.

  • Brand messaging and content strategy
  • Websites, blog articles, and social media content
  • Copywriting for internal communications
  • Promotional materials, including company brochures and newsletters
  • Grammar and blog writing training
  • Issues management
  • Freelance journalism

Find out more or get in touch

Examples of my work

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What my clients say

Alan Miller

Emma did a great job for Miller Plant.  Her expertise and quick understanding of our business ensured we got the highest quality content.  Her professional approach ensured the time we spent telling our story was well captured and we feel it really reflects us as a business.  We can’t thank Emma enough for her help.

Alan MillerManaging DirectorMiller Plant
Sara Macauley

Emma wrote the copy for our internal newsletter, The CAP. With so many internal customers, Emma’s warm manner and ability to interview all levels of staff was key to the success of the issue.

The new CAP was very well received by all staff. I would recommend using Emma for any copywriting requirements. With her background in PR and journalism, Emma offers a great (and unique) mix of the professionalism you would expect from an agency, along with the flexibility and speed found in independent freelance suppliers.

Sara MacauleyGroup Marketing Manager - ALS Oil & Gas
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